Lights Label Miami

LEAD DESIGN + CREATIVE DIRECTION / APPAREL & ACCESSORIES

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I handle all things creative including branding, packaging, print, digital & web! I am in charge of the brand's creative voice. I work with Kathleen, product development and the marketing & social team to carry the brands aesthetic throughout all platforms and mediums. We design capsules that blend creativity and trend with cultural stories, making sure each drop carries a message that caters to both English and Spanish speakers! #smallbusinesslove #latinaowned